Aardvark PM
Founder
Director/CPO advisory, interim leadership, product strategy, operating-model audits, AI transformation, coaching for senior product leaders.
Senior product
leadership.
AI-native by practice.
Fractional CPO and Principal PM. 15 years leading product at Rebtel, Electrolux, Kry, Spotify, Truecaller, Fyndiq, and Svenska Spel.
About
Builder
Builder
at heart.
Operator
by trade.
15 years building products that reach millions. I've led product at Rebtel (payments), Electrolux (Care vertical, 300K+ connected users globally), Kry (regulated digital health), Spotify (wearables & in-car), Truecaller (iOS, 5M+ MAU), Fyndiq (ML categorisation), and Svenska Spel (regulated lottery & gaming).
Today I run Aardvark Product Management — an independent practice doing Fractional CPO, Principal PM, and AI-native operating-model work for ambitious teams.
“Anders has the mind of a modern product developer, and moves between the many aspects of ‘product’ with both ease and grace. He actively works to make sure the foundations of a good product team are in place — combined with the capability, confidence, and drive to put them there, this makes him a force to be reckoned with.”
— Thomas Lindqvist, Senior Director Organizational Development at King
AI-native.
Not in slideware.
The hard part of AI in established companies isn't the demo. It's making it ship without colliding with governance, security, and existing engineering culture. As AI Lead PM at Electrolux, I established agentic coding workflows that produced production-grade code aligned to enterprise governance — and enabled engineers without prior mobile experience to contribute to the mobile codebase.
I work daily with AI tools as part of my processes, mostly Claude Code, the Anthropic and OpenAI APIs, Figma, and various MCP integrations.
Track Record
15+ years.
15+ years.
Eight companies.
One throughline.
Every role has been about turning ideas into products that real users can pick up, hold, use, and pay for.
Aardvark Labs
Founder
Playful experiments and innovation at the edge of new product experiences and emerging technologies. A studio for prototypes, AI-native concepts, and small bets that might grow into something bigger.
Rebtel
Fractional CPO · Lead PM, Payments
Driving auth rates, conversion, and payment cost reduction across PSP, ledger, wallet, and checkout. Earlier engagement as Fractional CPO.
Electrolux
Group PM · AI Lead PM
Care vertical (washing, drying, dishwashing) across the Electrolux, AEG, and Frigidaire brands. 300K+ connected users globally on a single platform. Red Dot 2025. App Store rating 2.0 → 4.3.
Kry
Senior PM, Growth
Growth team lead for the Swedish market in regulated digital health. Vaccination flows and patient acquisition.
Spotify
PM, Wearables & In-Car
Scaled from 100K to 10M+ users globally. Apple Watch, WearOS, Garmin, Fitbit, Magic Leap AR, and Spotify OneTouch with Samsung, Microsoft, Bose, Sony, and IKEA.
Fyndiq
Product Manager
ML-driven categorisation across 1M+ SKUs. 95% accuracy. Lifted product sales 80%.
Truecaller
Product Owner, iOS
iOS app product ownership for a 5M+ MAU consumer app. Introduced ad monetisation while maintaining the core experience.
Svenska Spel
Product, Innovation, Strategy
Product, business development, and innovation across multiple lottery brands (Triss, Lotto, Eurojackpot, Keno) in a regulated environment. Led the company-wide early-stage innovation process.
“Anders has a very professional, calm, and organized approach. Highly creative and action-oriented — he delivered new solutions and concepts and added energy to the team.”
— Petra R. Steenhouwer, Business Unit Manager (former manager at Svenska Spel)
Let's talk.
Whether you're between CPOs, scaling a product org, or trying to actually ship AI in a regulated enterprise — I'd be glad to hear from you.
Or if you just want to nerd out about AI, cool products, or interesting ideas — say hi!
anders@aardvark.pm →